Tech & Tools

New iPhone App Offers Clients Money-Saving Tips and More

ConAgra Foods, in partnership with shopping and trends expert Phil Lempert (the Supermarket Guru) has announced the launch of the new Smarter Shopping iPhone app. The free mobile app features the Supermarket Guru’s tips to help lead consumers down the path of smarter shopping to save money, eat better, and expand their palate and knowledge of the latest food news and trends.

Features of Smarter Shopping include Lempert’s Tip of the Week, which helps consumers make better shopping decisions and save more money at the cash register. In addition to the weekly coupons and frequent shopper cards consumers already use, Lempert’s tips show “hidden ways to save.” For example, when purchasing New York State Sharp Cheddar Cheese, Lempert suggests buying it from the dairy case rather than a cheese table or from the deli. Cheeses found in the dairy case are typically in a clear plastic wrap rather than fancy packaging and can save consumers up to 40% on their cheese purchase. What consumers might not know is that as a result of federal law, cheeses aged for the same duration coming from the same state actually will be the same product.

The Smart Substitutes feature gives tips on replacement options for common recipe ingredients for health, allergy, or weight control reasons. For example, if a recipe calls for 1 teaspoon of lemon juice, a 1/2 teaspoon of white vinegar is an acceptable substitute. Users can access the best uses and benefits of numerous foods and beverages with the Products 101 feature. Use this feature to learn about artificial sweeteners, kosher products, cooking oils, probiotics, shopping with food allergies, an A-to-Z wine glossary, and more.

Other app features include the following:

• the latest news and food trends with Lempert’s weekly Food News Today webcast, plus recalls and food safety alerts;

• Lempert’s Hits & Misses feature for reviews and product ratings of the newest products at the grocery store;
• an organics guide that tells shoppers which organic products are worth the additional cost;

• a produce guide that tells consumers which produce is ripe or in season in their area;

• a recipe database for quick and easy recipes that you can sort by occasion, lifestyle, and more; and

• a label translator that helps demystify some of the most common ingredients on food labels.

The Smarter Shopping mobile app can be downloaded at the iTunes store.

For more information, visit www.supermarketguru.com.