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Sports Drinks 2.0
Just as average consumers continue to look for the latest and greatest when it comes to food preparation, meal ideas, and new product introductions in just about every category, athletes and exercise enthusiasts are on the lookout for innovative products that can boost sports performance.
In this month’s E-News Exclusive, Today’s Dietitian (TD) provides an overview of the burgeoning sports drinks market and some of the fastest growing sports performance categories, including beverages, hydration powders, gels, and supplements.
After reading the article, visit TD’s website at www.TodaysDietitian.com to read the digital edition of the April/May issue, which includes articles on the Mediterranean diet, the health benefits of soyfoods in kids and teens, weight loss supplements, and hypothalamic amenorrhea. Also, don’t forget to mark your calendars for TD’s 9th annual Spring Symposium on May 22 to 25 in Bonita Springs, Florida, at the Hyatt Regency Coconut Point Resort & Spa. This continuing education event will offer a wide variety of sessions and workshops led by 24 expert presenters, opportunities to interact and network with fellow dietitians and program sponsors, fitness activities, and special events. Register today at todaysdietitian.com/ss22. We look forward to seeing you there!
Please enjoy the E-Newsletter and give us your feedback at TDeditor@gvpub.com, and don’t forget to like us on Facebook and follow us on Twitter.
— Judith Riddle, editor |
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Beverages for Sports Performance
By Judith Riddle
The sports drinks category has come a long way. Product innovations constantly are being introduced to cater to athletes and physically active individuals striving for improved health and fitness, greater hydration, and peak performance.
The global sports drinks market, which was worth $26 billion in 2020, is projected to grow to $36 billion by 2028.1 Product debuts include sports drinks specifically marketed to women, isotonics, hydration powders, and those fortified with branched-chain amino acids (BCAAs), giving athletes and nonathletes alike multiple options from which to choose. This article discusses these new product innovations that are taking the sports drinks category by storm.
Sports Drinks for Women
Due to the increasing numbers of females participating in noncollegiate and collegiate sports, companies are developing sports drinks formulated specifically for women. Since 1972, there has been a 990% increase in young women playing high school sports and a 545% increase in women playing college sports.2
When comparing ingredients of sports drinks for women with those for men, there may be slight differences in the amounts of sodium, vitamins, and minerals. Osmo Nutrition makes a powdered hydration product for women specially formulated to compensate for hormonal fluctuations that can impact hydration and hinder performance throughout the menstrual cycle. The product, called Osmo Active Hydration Optimized for Women, is said to include an “optimal ratio of sucrose, glucose, and electrolytes to replace body water and power you through a workout” while providing hydration, and “improving endurance and power while lessening cramping and fatigue” throughout the menstrual cycle. Further research is needed to understand the impact of the menstrual cycle on fluid retention.
Full story » |
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Low-Calorie and Alternative Sweeteners Across the Lifespan: Magic Bullet or Fool's Gold?
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We are very excited to SEE everyone at the first in-person national conference for RDs of 2022. We are just one month away but there’s still time to register for the 2022 Today's Dietitian Spring Symposium at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs, Florida. Don’t miss this opportunity to Learn, Earn, and Connect!
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2021 Spring Symposium Recorded Sessions
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Food Allergy Research Could Inform Future Food Labeling
Food allergies affect up to 32 million Americans, including about 6 million children. The Centers for Disease Control and Prevention reports that children’s incidence rates may be going up, as they’ve increased by 50% between 1997 and 2011.
But a recent study argues that significant advances in the understanding of food allergy reactions by analyzing “response thresholds” can lead to more informative food labels and provide people with food allergies and their caregivers with a powerful tool for managing risk. Staying current on advances in food allergy research will enable health care and nutrition practitioners to provide evidence-based guidance to their patients and empower families challenged by this health condition.
The study, by scientists at the Institute for the Advancement of Food and Nutrition Sciences (IAFNS), describes what food allergies are, their impacts on sensitive individuals, and government regulations that determine protocol for food allergens. The study finds that apart from serious health effects, living with food allergies can significantly impact patient lifestyle, especially for children, who often are excluded from group activities and peer relations.
The paper concludes that meaningful and informative labeling of allergen hazards improves lives and that more focused research on “response thresholds”—below which risks of a reaction dwindle—is needed. Authors Neal Saab, PhD, senior science program manager at IAFNS, and Wendelyn Jones, PhD, executive director of IAFNS, wrote that additional clinical trials “should also be expanded to include representation of all ethnic backgrounds, ages, and sensitivity levels so that response thresholds are representative of the makeup of the US population.” The trends are described in a way that’s geared toward health care practitioners and nutritionists so they can provide evidence-based guidance.
Read more » |
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Inflation, Shortages Limiting Access to Baby Formula
Due to supply chain problems and a recent product recall, parents have been finding baby formula to be out of stock across the country. It’s caused prices to soar and some retailers to limit purchases, according to CBS News.
Pandemic Stress Likely Worsening Symptoms in IBS Sufferers
Reports of constipation, diarrhea, and abdominal pain associated with greater pandemic-related depression and anxiety have increased among those with irritable bowel syndrome, NPR reports. |
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In the June/July Issue
COVID's Continued Impact on Foodservice
Malnutrition in Cancer Patients
Hypertension and Kidney Disease in Pregnancy
TD's 9th Annual Spring Symposium Wrap Up
Shaping the Future of Food via Science and Technology |
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