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Do you want to improve your work with the media or are you just starting to work with the media? Have you been contacted by the media for comment and didn’t know what to do or want more guidance on how to respond? Join fellow dietitian, media expert, and Wall Street Journal best-selling cookbook author, Toby Amidor, for a 2-hour workshop to learn the art and science of building relationships with the media. Understand how to educate the consumer with nutrition facts that combat fiction and fads. Toby will share her experience on how to get started working with the media and will explain trusted techniques and best practices that control the message and the interview — from creating sound bites and quotes that make the story interesting, to helping navigate questions and responses on controversial nutrition topics. Attendees will come together over a selection of appetizers, and group activities and individual feedback will be provided to each participant by Toby. Pre- and post-work will be a part of the workshop and must be completed in its entirety in a timely fashion. Participants will receive 2 CEUs for workshop attendance and the opportunity to earn an additional 12 CEUs upon completion of the RD Career Jumpstart Leadership & Communication Workshop (virtual), to which workshop attendees will receive complimentary post-Symposium access. Learning Objectives After the workshop, nutrition professionals will be able to: 1. Implement techniques and best practices when handling media queries. 2. Respond to nutrition-related media queries using balanced and scientifically-sound research. 3. Communicate and disseminate nutrition information and messages with confidence and actively correct misinformation, especially on controversial nutrition topics.

2 CEUs Performance Indicators: 2.1.3, 2.2.3, 4.1.2, 4.2.1 CPE Level: 2

Due to the specialized format of this workshop attendance is limited. Those interested in attending must complete an application to be considered. The deadline to apply is April 5, and attendees will be notified on or about April 12. Apply Now

About the Presenter Toby Amidor, MS, RD, CDN, FAND, is a veteran in the food and nutrition industry with 20 years of experience. She is the founder of Toby Amidor Nutrition, where she provides nutrition and food safety consulting services for individuals, restaurants, and food brands. For 12 years, she has been the nutrition expert for FoodNetwork.com and a founding contributor to its Healthy Eats blog. She is a regular contributor to U.S. News & World Report Eat + Run blog, Muscle & Fitness online, Shape.com, SparkPeople.com, and EatThisNotThat.com, and she has her own “Ask the Expert” column in Today’s Dietitian magazine. Toby has been quoted in hundreds of national publications and appears on television regularly. For the past 11 years, she has also been an adjunct professor at Teachers College, Columbia University. In 2018, Toby was honored with the Media Excellence Award awarded by the Academy of Nutrition and Dietetics. Toby is a Wall Street Journal best-selling cookbook author of nine cookbooks, with her 10th scheduled to be released in October 2023, titled, Up Your Veggies: Flexitarian Recipes for the Whole Family. Read more about all of Toby’s books at TobyAmidorNutrition.com/books. Toby trained as a clinical dietitian at New York University. Through ongoing consulting and faculty positions, she has established herself as one of the top experts in culinary nutrition, food safety, and nutrition communications.

About the Sponsor National Dairy Council's mission is to bring to life the dairy community's shared vision of a healthy, happy, sustainable world — with science as the foundation. On behalf of America's dairy farmers, National Dairy Council shares science-based information about how nutritious, responsibly produced dairy foods help nourish people across the lifespan. For more information, opt in to become a member of the Dairy Nourishes Network. www.USDairy.com/DairyNourishesNetwork